I’ve always wondered if anyone would try this playbook and Jane & Billy Stevensen are making a run of it. Jane and Billy’s shop is called “Easy D’s”. The shop is neighbored by various sundry shops, nail salons, and a couple of pubs. There’s a Thai massage place that looks a little handjobby tucked around the corner. Easy D’s has your standard storefront plate glass window and a chalkboard popped open on the sidewalk. The chalkboard keeps score of how many sandwiches they have before they sell out for the day. They’ve selected simple signage (“Easy D’s” in a lovely font set against a black background).
Great. Now I won’t sleep until I have a meatball sub. 🤦🏼♀️